If you're a photographer, then you know that networking is key. But what are the best ways to network? And what are some networking tricks that can help you stand out from the crowd?
Here's our guide to networking for photographers, complete with all the tips and tricks you need to know!
First things first, let's start with the basics. When it comes to networking, there are two main types of events: industry events and meetups. Industry events are usually hosted by organizations or companies within the photography industry, and they're typically geared towards professionals. Meetups, on the other hand, are more casual gatherings of photographers (and sometimes non-photographers) who share a common interest in photography.
So which one should you attend? Both! Networking is all about making connections, and you never know who you'll meet or what opportunities will come from it. Industry events are great for meeting other professionals and getting your foot in the door, while meetups are perfect for meeting like-minded enthusiasts and expanding your network.
Now that you know the basics, let's move on to some tips and tricks for networking like a pro.
One of the best ways to make a lasting impression at any networking event is to have a strong elevator pitch. An elevator pitch is a quick way to introduce yourself and your business in a way that's both informative and interesting. It should be around 30 seconds long, and it should be something that you can easily memorize and recite on the spot.
When crafting your elevator pitch, make sure to include:
- Who you are
- What you do/what your business does
- Why you're passionate about it
- What makes you unique
Once you have your elevator pitch down, practice it until you feel confident delivering it. Then, when you're at a networking event, don't be afraid to introduce yourself to as many people as possible! The more connections you make, the better.
Another great way to stand out at networking events is to have a strong portfolio. This doesn't mean bringing a physical portfolio with you (although that's not a bad idea either), but rather having an online portfolio that you can direct people to. In today's world, most people are going to want to see your work online before they decide to hire you, so it's important to have a strong presence online.
Make sure your website is up-to-date and easy to navigate, and that your portfolio showcases your best work. If you don't have a website, there are plenty of other ways to showcase your work online, such as through social media or photo sharing websites.
Finally, one of the most important things you can do when networking is simply be yourself! People can usually tell when someone is being fake or disingenuous, so the best way to make a lasting impression is just to be authentic. Be friendly, approachable, and interested in getting to know the people you meet. If you do this, you're sure to make some great connections that will last long after the event is over.
Follow these tips and tricks, and you'll be networking like a pro in no time! Who knows, you might even find your next big opportunity.